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Fresh Out Of The Oven

How Joie De Vivre Transforms Traditional Toile for Today
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18-08-2024

The charm of French artistry is timeless, especially when it comes to the classic toile de Jouy. Originating in 18th-century France, this beloved pattern is renowned for its intricate pastoral scenes, often depicting the idyllic countryside. Traditionally associated with home decor, toile has now been reimagined for contemporary clothing.

With our latest limited edition capsule, Joie De Vivre, we’ve reinterpreted this storied print to embody the literal meaning of the phrase—a joyful celebration of life. This collection translates the elegance and charm of toile into three versatile satin pieces, each designed to bring a touch of joie de vivre into your everyday wardrobe.

1
The Shirt You’ll Keep Coming Back To

There’s something innately luxurious about a well-tailored shirt, and our Pearl Satin Printed Shirt is no exception. With a subtle sheen that instantly elevates any ensemble, it adds a layer of sophistication that’s both classic and fresh—perfect for those who appreciate the finer things in life.

For an effortlessly chic look, pair this shirt with high-waisted trousers or a pencil skirt. Tuck it in to define your waist, and add a sleek gold necklace. This piece is ideal for important work meetings. And if you’re heading out for post-work drinks, simply roll up the sleeves and swap your flats for heels.

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2
The Pants You’ll Never Get Tired Of

Pants are having a moment, and our Pearl Satin Printed Flare Pants are leading the charge. These aren’t your ordinary trousers—they’re a statement piece. The high-waisted, flared silhouette is flattering on every body type with a tailored finish, making these pants anything but basic.

Let these pants be the star of the show by pairing them with a fitted, solid top like a black turtleneck or a crisp white t-shirt. For a more standout look, try a monochrome outfit by matching the pants with our Pearl Satin Printed Shirt. This combo is perfect for a night out or a weekend brunch. Don’t forget your favourite pointed-toe heels to complete the look.

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3
The Shirt Dress You’ll Reach For Again and Again

The shirt dress is a wardrobe staple, and our Pearl Satin Printed Shirt Dress takes it to a whole new level. Combining the elegance of toile with the ease of a shirt dress, this piece is all about versatility. It can be worn as a dress, a tunic over leggings, or even unbuttoned as a lightweight coat. The options are endless, and that’s what makes it so exciting.

For a classic, go-to outfit, style this dress with a pair of ankle boots and waist tie-up. If you’re aiming for a more relaxed look, wear it loose with a pair of flats and a sling bag. And when the day calls for being fancy, swap it with shiny heels and a clutch. This dress is your perfect companion for everything from casual days at the office to lavish evenings and spontaneous weekend getaways.

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4
The Unexpected Collaboration You’ll Love!

If you have been following us on Instagram, our wearable art has turned out to be a big hit, already! We teamed up with Anomalie, India’s leading temporary tattoo brand known for its high-quality and artistic designs to create exclusive temporary tattoos, inspired by our toile print. Made with FDA-approved vegetable ink, these tattoos are as safe as they are stylish and playful.

AND here’s the best part—when you shop for our new arrivals, you’ll receive a set of these exclusive tattoos. They’re limited edition, so don’t wait too long to get your hands on them!

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